We connect capital, processes and technology to drive culture and entertainment forward.
What we do
Hulahoop Media designs financial and technological solutions for the entertainment industry.
We partner with production companies, promoters and cultural agents to improve access to capital and streamline the funding process—from film to music to live events.
Our work is built around two core pillars:
Bridging projects with private capitalWe create financing structures that meet the needs of each project, including strategic use of cultural tax incentives.
Developing tech solutions for the industryWe design tools that digitise and optimise financial and administrative processes—bringing greater efficiency, transparency and better decision-making.
The team
Natasha Durán
Co-CEO
+15 years Entertainment & Media. Entrepreneur & Stuntwoman. Film Producer (Liar) - Sony, 1901… CineEurope live Events for Lionsgate & 20th Century Fox
Cristina de Vierna
Co-CEO
+10 years in Tech & 360-degree Marketing growing digital brands. Former Director of Expansión & Accounts at DCMN
Sandra Cavero
CPO
+15 years experience in Tech, web3, Blockchain, Startups and venturing. Partner at Data Ventures.
Marc Borrell
Business Strategy Co-Founder
+20 years serial entrepreneur. Founder +25 startup companies: Beemobile, 101 Startups, Farside, Business Angel: Glovo, Nautel, Smadex, PlatanoMelón, Skylab…
David Guerrero
CGO
+12 years digital business, strategist entrepreneur, investor & advisor. DeepFi, Fuel your brands, Watson, Ufounders…
Javier Betoret
COO
+12 years serial entrepeneur: Colono Gourmet, Ges2Easy, Sun&Snow, Mapayuda.org… Product definition, development and launching.
Ignacio Rojas
CFO
+12 years experience in Finance Law and tax related to tech, digital, film and startups: Garrigues, EY, Garrido…
Darío Durán
Head of Content
+30 years Animation Director Chico & Rita - Oscar nominated Winx Club, TV Series, Sesame English, Las Tres Mellizas…
Guillem Francisco
Tech Lead
10+ years leading tech and data-driven projects in startup and innovation ecosystems. SnowPlanner, MIT, CARTO, Government of Andorra.
ADVISORS
Pepe Borrell
Crowdfunding Expert / Strategist
+9 years leading the European top crowdfunding company, Crowdcube. COO at Deale. M&A background.
Sjef Pijnenburg
Distributor
+20 years Film Distribution Founder & CEO at OD Media 1st European full-service video on demand company, covering the entire video content value chain from iptv/cable operators, OTT platforms and broadcasters.
Luke Xiang
Distribution & Marketing
+17 years in marketing strategy, Former VP at Weying & Chief Representativa at 20th Century Fox.
Stephen-Zimkouski
Film Finance
+10 years in Finance & VC. Founder of Stephen Zimkouski Productions, inc. Former Financial Consultant at JP Morgan, Morgan Stanley, Merrill Lynch. Advisor for Forbes 7th ranked Angel Investor Daniel Curran.
Eric Williams
Film Provider
+20 years Producer Co-Founder & CEO at Zero Gravity. Management multi-award winning producer Ozark (32 Emmy nomination) the accountant.
Emmanuel Durand
Theatrical Marketing
+15 years Theatrical Distribution VP Marketing Data & Innovation at Warner Brothers, President & CEO at Snapchat.
Luci Lenox
Casting Director
+20 years Casting Director at Frankenstein Studio. Vicky Cristina Barcelona, El Perfume.
DJ Carusso
Filmmaker
+20 years Production. xXx - The Return of Xander Cage. Disturbia. Taking Lives.
Oriol Cordón
Crowdfunding Compliance
+10 years in the investment sector. Former Head of Compliance and Ops at Crowdcube. Lead the regulatory process of Crowdcube in the EU.
Work IN
Why Hulahoop?
Sector specialization
We have in-depth knowledge of the challenges and dynamics of cultural financing in film, music, and performing arts.
Tailored solutions
We don't apply generic formulas. We design structures and tools based on the nature of each project and the needs of its creators.
Applied technology
We use digital tools to make processes simpler, safer, and more measurable.
Connected vision
We work with producers, promoters, tax advisors, and financial agents to build a more collaborative and efficient ecosystem.