The show starts long before the curtain rises.
We integrate processes, technology and expertise to drive culture and entertainment forward.

What we do

Hulahoop Media designs financial and technological solutions for the entertainment industry.

We collaborate with production companies, promoters and cultural sector agents to improve financing processes—from film to music and live performances.
Our work is built around two core pillars:
Financial advisory and structuringWe support cultural companies in the planning and management of their projects, providing expertise and solutions tailored to the specific characteristics of the sector.
Developing tech solutions for the industryWe design tools that digitise and optimise financial and administrative processes—bringing greater efficiency, transparency and better decision-making.
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The team

Natasha Durán

Natasha Durán

Co-CEO

+15 years Entertainment & Media. Entrepreneur & Stuntwoman. Film Producer (Liar) - Sony, 1901… CineEurope live Events for Lionsgate & 20th Century Fox

Cristina de Vierna

Cristina de Vierna

Co-CEO

+10 years in Tech & 360-degree Marketing growing digital brands. Former Director of Expansión & Accounts at DCMN

Sandra Cavero

Sandra Cavero

CPO

+15 years experience in Tech, web3, Blockchain, Startups and venturing. Partner at Data Ventures.

David Guerrero

David Guerrero

CGO

+12 years digital business, strategist entrepreneur, investor & advisor. DeepFi, Fuel your brands, Watson, Ufounders…

Javier Betoret

Javier Betoret

COO

+12 years serial entrepeneur: Colono Gourmet, Ges2Easy, Sun&Snow, Mapayuda.org… Product definition, development and launching.

Ignacio Rojas

Ignacio Rojas

CFO

+12 years experience in Finance Law and tax related to tech, digital, film and startups: Garrigues, EY, Garrido…

Darío Durán

Darío Durán

Head of Content

+30 years Animation Director Chico & Rita - Oscar nominated Winx Club, TV Series, Sesame English, Las Tres Mellizas…

Guillem Francisco

Guillem Francisco

Tech Lead

10+ years leading tech and data-driven projects in startup and innovation ecosystems. SnowPlanner, MIT, CARTO, Government of Andorra.

Work IN
Why Hulahoop?
Sector specialization
We have in-depth knowledge of the challenges and dynamics of cultural financing in film, music, and performing arts.
Tailored solutions
We don't apply generic formulas. We design structures and tools based on the nature of each project and the needs of its creators.
Applied technology
We use digital tools to make processes simpler, safer, and more measurable.
Connected vision
We work with producers, promoters, tax advisors, and financial agents to build a more collaborative and efficient ecosystem.
© 2025 HULAHOOP MEDIA S.L.